I use influence and culture to catapult business and get the world talking.
My Philosophy
The boundaries between advertising, PR, social and digital have been pretty much erased. The question for companies is no longer “how do we get our product message out?” It’s “how do we tap into cultural trends and find engaging ways to give our audiences real value?” I build and lead teams that uncover unique opportunities for disruptive marketing and innovation that always drive business:
Shareable, “earned” content creation
Experiential marketing + activation
Social media campaigns
Digital experiences
Conceptual influencer marketing
Omnipod: Animal Crossing
Omnipod: Pod Drop
Chobani: Hungry Bear
Merck: Can't Wait For
Head & Shoulders: Hire Brandon
T-Mobile: 5Gin
McDonald's: Finest Dining Experience
Head & Shoulders: Shoulders of Greatness Spa
Chobani: WTF (What the Flavor)
Tide: Killing a Meme
CoverGirl: First CoverBoy
Pantene: Ban the Bun
Venus: Her Shot
Glass Packaging Institute: Breakup Letters
T-Mobile: Pets Unleashed
Herbal Essences: Wall of Pride
Pantene: 14-Day Challenge
Braun: Secret Agent Innovation Lab
